Social media and content for a server
What to publish about the project: post formats, platforms, working with bloggers, and realistic expectations from content.
Updated August 13, 2026
Social media doesn't bring a crowd — it brings “your people”: those who like your format.
Platforms
| Platform | What works |
|---|---|
| Discord | Main community, announcements |
| Telegram | Short announcements, server status |
| YouTube and short videos | Mechanics overviews, build timelapses |
| VK and themed groups | Announcements, screenshots |
Formats that work
- A screenshot of a player's build captioned with who built it. Cheap, and it engages the author and their friends.
- A short video of a mechanic: how your unique game mode works.
- Event results: winners, numbers, footage.
- An announcement with the date and time.
What to avoid
- Posts saying “join the server” with no reason behind them.
- The same text across every channel.
- Promises that aren't in the game.
Bloggers
What works isn't “buying ads” but playing together: invite them to an event, give them a role, record a joint activity. An honest review from a small channel brings in more players than a formal integration with a big one.
Expectations
Social media is long-term work that pays off months later. The initial flow of players comes from server monitoring sites, while social media retains and brings them back — Promotion.
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